Our team says Hello!

You had us at Woof. We are a passionate team of dog lovers that strive to be at the forefront of dog care services.



Elayne graduated from National University of Singapore with a bachelor's degree in Social Sciences. After serving as an education officer, she decided to pursue her passion in training and grooming dogs. She is an avid dog behaviourist and believes in the importance or providing holistic development for our dogs.

In 2014, She attained her Dog trainer's certification from the renowned Michael Elis Dog Trainers School in California.
In 2016, She was awarded First for Beginners UKI agility trial.
In 2017, She obtained a Level 3 UK Certificate in Hydrotherapy for Small Animals issued by Greyfriars Veterinary Rehabilitation and Hydrotherapy Referrals. She is also certified as a Canine first aid responder.
In 2019, She and her team attended UK’s renowned dog behaviourist Craig Ogilvie’s workshop to improve interaction and engagement techniques. She has also attained her SKC Class C grooming certification.



Ian was an educator who found his calling to teach dog owners how to train their dogs using positive methods. He believes that the best thing that you can do for your dog is to train your dog... the fun way. He also puts his post-graduate diploma in education to good use to constantly update the dog training syllabus and to provide continuing education for staff.

Ian is mentored by Terry Ryan under Karen Pryor Academy and is a member of IAABC. He is creating a clicker movement and creating change in dog owners one click at a time. Ian enjoys teaching dogs skills that suit their personality and needs. Ian's style of teaching is catered towards family pets and takes a strong stand against dog chaining, physical punishment, fear, shock collars and leash pops.

Ian's hope for pet ownership is for pet owners to train their dogs well and also let their dogs be dogs. In his free time, Ian enjoys reading behavior literature and trying to decode the purring of his cat.



Joanna is currently pursuing her degree in hospitality and management but always had a strong passion for dogs. Her passion for animals is heavily influenced by the pets she had throughout her life. She has more than a year of work experience in the pet industry and is keen to develop her skills and knowledge further. She spends her free time watching K dramas and curating her eclectic inventory of teas and mala snacks.
Dog Enrichment Handler


Amy graduated from Singapore University of Social sciences with a Bachelor’s degree in early childhood education with psychology. During her time as a preschool educator, she collaborated with animal shelters to help raise awareness about caring for pets. She is strongly passionate about animal welfare and is also a certified first aid responder. Her deep love of animals since a young age prompted her to seek a career change. She spends her free time watching educational dog training videos and spending time with her senior rescue dog.